Philippe Krief graduated from the Ecole Nationale Supérieure de Techniques Avancées in Paris. As a car enthusiast and chassis specialist with over 35 years’ experience in the industry as an engineer and then engineering director, he has developed unrivalled know-how and expertise in the development of sports and premium car lines. Philippe Krief was appointed CEO of the Alpine brand on 20 July 2023, having joined the brand earlier as Director of Engineering and Product Performance.
Meet Alpine at the Paris Motor Show 2026
Alpine lifts the cover on the A310 VISION, a concept car, at this year’s Paris Motor Show (Mondial de l’Auto), joining the line-up and the already unveiled Alpine A110 Sculpture.
These premieres are rounded off by a display of models showcasing the extension of the Atelier Alpine programme to both the Alpine A290 and A390 for the first time. Visitors are able to explore a wealth of new colours, trims and finishes in person, from the Alpine A290’s new Collection trim to the Alpine A390 GTS in new Bleu Tempête Mat.
Alpine presents A310 VISION, a concept inspired by one of its major icons: the Alpine A310
Alpine A310 VISION is a one-off concept inspired by the Alpine A310, reinterpreting its spirit through a contemporary, retro-futuristic vision.
Designed by Alpine’s Design teams, A310 VISION explores the brand’s stylistic roots through one of its most distinctive icons.
As the Alpine A310 four-cylinder celebrates its 55th anniversary and the Alpine A310 V6 marks its 50th, Alpine A310 VISION pays tribute to this icon by freely reinterpreting its lines, proportions and spirit.
Unveiled at the Paris Motor Show, Alpine A310 VISION celebrates the brand’s heritage while illustrating the creative potential enabled by the new APP platform.
The vehicles displayed on the stand
The speakers of the conference
Description of the speaker Philippe Krief
Philippe Krief
CEO, Alpine
Description of the speaker Antony Villain
Antony Villain
VP Design, Alpine
Antony Villain has been passionate about car design for almost 40 years and designed his first cars at the age of 10. Self-taught, he did not go to design school but graduated from the Ecole Nationale Supérieur des Arts et Métiers, in new product design. This training gave him the technical basis necessary for this profession. In 1998, he became a designer at Renault Group. Design Project Leader in 2004, then Director of Prospective Design & Innovation in 2005, he has been Director of Design for the Alpine brand since 2012.
